I scroll past Instagram posts that contain the words ‘Ad’ or ‘Gifted.’
There. I’ve said it. Twelve words that will forever doom my Instagram feed and guarantee an immediate drop of least one hundred - highly influential - followers.
Friends. Before I explain why, let me say state quite clearly, for the record that I am not a troll, or a ‘hater’ and would never, ever dream of making negative or upsetting personal comments on anyone’s feed.
But a lot has been said amongst the interiors community on Instagram recently in defence of the ‘content creator’ which suggests that if you’re not fully supportive of the efforts of these influencers or appreciative of the hard work it takes to be one, then you basically ‘don’t get it.’ I feel it’s only fair to explore the other side.